The campaign will kick off across Iowa with feature ads on cable TV’s “Discovery,” “Food Network” and “Nickelodeon” channels. The channels will feature 30-second ads that will focus on the following three themes:
• An ad called “She Will” will highlight special education services
• An ad called “Rocket Scientist” will highlight that AEAs provide services to help prepare children for learning
• An ad called “When Teachers Succeed” will highlight professional development services
The campaign also includes a variety of other advertising methods, including articles in school newsletters, posting on blogs for Iowa parents, radio public service announcements and public service announcements on local access cable channels. Legislators were also welcomed at a coffee in the rotunda at the State Capitol building to kick off the campaign. Heartland is also sharing news about some of our success stories through presentations to local school boards.
The campaign is supported by funds received from the Iowa Educators Consortium (IEC), an initiative of Iowa’s Area Education Agencies. The IEC provides a statewide voluntary purchasing program for K-12 schools. All materials were prepared with support from the AEA Communications Committee. For questions, contact the Heartland Communications Department.
New Statewide AE
A LogoAt the same time, a new statewide AEA system logo is being introduced. A consistent visual identity is an important element of an organization’s communication plan. Print or online materials are often the first introduction individuals have to the Iowa AEA system.
The updated logo features the letters AEA and the words, Iowa Area Education Agencies, and the AEA tagline, “Partners in Education,” in the AEA colors of maroon and gold. Along with the new logo, a revision to the AEA Graphic Identification Guidelines has been completed and will be posted to the Iowa AEA Web site at http://www.iowaaea.org.
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