Agency Launches Google Search and Google Analytics For Its Website

Heartland’s website recently received a serious power boost from Google. The site supercharge came from the deployment of our new Google Mini search appliance and our site-wide roll-out of Google Analytics.

The new Google Mini search appliance impacts our site-wide search capabilities by allowing us to control the portions of the website that get searched and how the results are displayed to users. The power contained in the Google Mini gives the Agency best-in-class site search capabilities and will allow us to fix several issues with our current site’s search results.

The search results are being cleaned up right now in an attempt to exclude items that are out-of-date. This is where we need your help. The Google Mini is now the live search agent on our site. Please do a search for your own items and make sure the items you want to display appear properly indexed and are searchable. Please contact Joshua Burke, Web Manager and Telecommunications Specialist, at webmanager@aea11.k12.ia.us or ext. 14619 and let him know of any items that are returning in the results that you do not want.

The Google Mini presents an unprecedented opportunity to make our website a model for others both in form and functionality. The new search capabilities provide a means of real control over our search results so they return the most up-to-date and timely information possible.

The sidekick in this dynamic duo is Google Analytics. Google Analytics provides in-depth reporting and site statistics for any pages that are published through the Agency’s content management system (CMS). This gives us the opportunity to add some research and relevance to the work of so many that contribute to our agency’s official web presence.

Google Analytics gives us a clear view of users visiting our site, where they are going, how long they stay and other bits of relevant demography. We hope to use the data to underscore areas of high use and better promote areas of relevance that are under-utilized.

If you have any questions about the Google Mini or Analytics, please contact Joshua Burke.